Studio East

Signed

Verified human creativity: bought by brands, or licensed to AI with consent.

A Studio East venture

Two markets, one missing piece.

  • Brands

    Need work they can prove is human-made, and have no trusted place to source it.

  • AI companies

    Want to train ethically, and have nowhere to license human work cleanly.

  • Creators

    Get used without being asked or paid.

One vetted roster. Two doors out.

Every piece of work carries a choice set by its maker: sell it to a brand, license it to train AI, both, or neither.

The roster

Vetted human creators. Each work tagged by its maker: for sale, for training, both, or neither.

  • Brands buy finished work

    Verified, human-made work, ready to use. This door is open from day one, and needs no unsolved technology.

  • AI companies license it to train on

    Licences are agreed before anything trains. When the licensing market matures, the consented catalogue is already here.

Signed takes a commission on every sale and every licence, and brands can subscribe for ongoing access to the roster.

We sell permission, not lawsuits.

  1. Verified creators

    Creators join by invitation and are verified as the human makers of their work.

  2. The creator sets terms

    Each work is tagged for sale, for training, or both, with a price. Or not at all.

  3. Licence first

    Licences are agreed before anything trains. No chasing infringement after the fact.

Human-made is becoming scarce. Consent is becoming required.

$4.8B
spent licensing AI training data in 2025.
2026–2032
when public human-made data is expected to run out.
64%
of people prefer humans to create brand marketing, up from 60%.
73% to 55%
the fall in trust in AI-generated content, in just two years.

Sources: DataIntelo, Epoch AI via Quartz, Ipsos, Capgemini.

Creators trust us with their work and their consent.

Signed starts from the Romanian Creative Industries Business Federation: 700+ creative companies in direct contact, built over fifteen years. Every creator is vetted and verified by people they already know.

Creators also reach the roster through the other Studio East ventures, Stay Creative and Innovate 100.

AI will learn from human creativity.

The only question is whether the humans are asked, and paid. We’re building the place where they are. Creators, brands and AI companies: write to us.

[email protected]